curious about how we design?

Check out this time-lapse video of us designing the brand new Phoenix shirt variations for Bert's Big Adventure.

the process.


We start by interviewing our beneficiary organization and understanding exactly through their eyes what they do in order to gain a fuller understanding of who we are working with.


We then go to our sketch book and write down the four or five most prominent words or sentiments we took away from the interview and begin to list out the emotions that we want our new design to convey.


After working through our design inspirations, we begin to sketch out on paper some of our rough ideas and after a couple of days, decide on 4-5 that we will finally digitize.


Finally, we spend a week tweaking and changing designs with the help of our social circles and finalize one design that we will send the be printed on actual products and begin to hope people love them as much as we do!

design inspirations for our current shirt.

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the phoenix

As a symbol of strength and renewal, we were inspired by the stories we heard about the wonderful children who are a part of Bert’s Big Adventure  and the strength of both them and their own families. With a nod to the origin of Bert’s Big Adventure (Atlanta), the Phoenix is both a symbol for the strength of our city as well as the strength of those who call it home.

the moon and stars

A small detail for a very large part of the inspiration -- magic. We had the opportunity to chat with the organization prior to designing the shirt and the two words that stood out to us were magic and adventure. They are at the core of what Bert’s Big Adventure stands for as it creates the most magical adventure for those who are a part of their family.

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the colors

The purple, blue and yellow are the colors that embody Bert’s Big Adventure and are constant through everything they do. We also interpreted these colors to represent the sun (yellow), day (blue) and night (purple) and wanted it to suggest the 24/7 fight that the chronically and terminally ill children and their families must go through will still have a ray of light and sunshine through it all.